WHAT IS SAMSARA

OUR STORY

Samsara was founded in 2025 by people who've lived esports from the inside — as coaches, players, and creators who are truly passionate of esports. Our goal is to share this passion and invite the people who supports us on our journey to winning every world titles one day

OUR BRAND

Our name, Team Samsara, comes from the Hindu concept of transformation—the cycle that constantly moves forward. Growth, change, evolution. For us, that cycle is: Play. Grow. Win. Repeat. We compete in esports, create lifestyle content, and run an apparel agency. Different work, same approach—we build, we learn, we improve, we go again. Players improve in order to become the best. Creators push our brand forward. Clients work with us because we're not just an agency—we operate as a brand ourselves. We test what works, we build community, we launch drops. What we learn from our own brand, we apply to theirs. We evolve. We win. We build. We repeat.

THE COMPANY

Team Samsara is a creator and player-led esports brand and an apparel agency. Founded by players, creators, and designers, Samsara was built to connect audience, brand, and creative projects under one identity. Our competitive esports programs drive visibility, while our apparel agency projects serve brands across industries — from gaming and sports to fashion and beyond. Team Samsara exists to explore what's possible when competition and creativity operate hand-in-hand, and we hope to show the industry a new way for esports to connect with audiences — both inside and beyond gaming.

OUR PILLARS

COMPETITIVE ESPORTS

Team Samsara is building a League of Legends program from the ground-up. We scout talent, develop players, and take each season as a contest—from amateur leagues to one day winning Worlds. Competition is in our DNA. The match is part of the journey. Grow. Win. Repeat.

ESPORTS ENTERTAINMENT APPAREL

OUR LEADERSHIP

Sameer Alam

CEO & Founder

Sameer "Kongzhi" Alam is a Challenger ADC and founder of the organization. Well know in the League of Legends NA Esports scene, he has played across multiple qualifiers and playoffs, translating is competitive experience into hands-on leadership as our CEO and Majority shareholder

Felix De Lagrave

CTO & Co-Founder

Felix "Gerrah" De Lagrave is a full-stack developer and esports operator with experience as an org owner, GM, and CEO. Formerly the founder of Mouser Gear, later integrated into Skript PC, he now leads platform development, infrastructure, and apparel operations as CTO and co-founder.

Adrian Munoz

Founder

Adrian "Munoz" Munoz is a founder with experience across competitive play, organization ownership, and strategic partnerships. Formerly an amateur esports competitor and owner of APM, he played a key role in supporting and sponsoring Prosperity during Gerrah's and Kongzhi's time under the organization, before leaving and starting Team Samsara.

Sarah Graff

Creator & Content Lead

Sarah "Graffuko" Graff is the primary face of Team Samsara, co-streaming most of our matches and engaging with our community across all platforms. As our content lead, she drives the creative vision behind our media and ensures every piece of content reflects the energy and values of the team.

Cedrik Loving

Apparel Lead Designer

Cedrik leads Team Samsara's apparel design and clothing agency, overseeing the creation of team merchandise, uniforms, and branded apparel. Through our agency services, he helps other companies, teams, and creators run their merchandising and apparel operations, combining creativity and design expertise to bring every brand to life.